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UPSIDE Living

by SRG Holding · Business Bay, Dubai

CompletedOn SaleHandover Q1 2023

UPSIDE Living is an off-plan development by SRG Holding in Business Bay, Dubai. It offers apartments from 396 sqft to 652 sqft, priced from AED 1,188,888. The project rises to 28 floors. 2 unit configurations are published with sizes and prices. Handover is scheduled for Q1 2023, with construction around 100% complete. A published payment plan is available. Listed amenities include state-of-the-art gymnasium, coworking spaces and private meeting rooms. The published service charge is 26 AED/sqft.

Data last verified 10 Oct 2026. Edited by the Dubainary data desk. How we collect and check data

AED 1.2M – AED 1.9MUPSIDE Living price · sizes 396 sqft to 652 sqft · handover Q1 2023 · apartments

UPSIDE Living, Key Facts

Developer
SRG Holding
Emirate
Dubai
Area
Business Bay
Status
Completed
Sale status
On Sale
Construction start
Q4 2018
Handover
Q1 2023
Construction progress
100%
Price from
AED 1,188,888
Price to
AED 1,856,888
Unit sizes
396 sqft – 652 sqft
Unit types
Apartments
Total units
7
Floors
B + G + 2P + 28floors
Furnishing
Yes
Service charge
26 AED/sqft
Plot area
275,585 sqft
Escrow account
Tower: 11401686920001

About UPSIDE Living

Project general facts

UPSIDE Living is a contemporary lifestyle-driven residential community, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life.

The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth.

Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, a swimming pool with sun deck, a fully equipped gym, sports courts, jogging tracks, and curated social events. Complemented by food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services, UPSIDE Living delivers a seamless, community-oriented lifestyle in the heart of Dubai.

Location description and benefits

Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city's central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.

Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.

As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you're working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.

UPSIDE Living Location & Map

Business Bay, Dubai, 25.18540, 55.28989

Open in Google Maps

UPSIDE Living Master Plan

UPSIDE Living Amenities & Facilities

  • State-of-the-art Gymnasium
  • Coworking Spaces
  • Private Meeting Rooms
  • Outdoor Patios
  • Landscaped Gardens
  • Pool & Sun Deck
  • Sports Courts
  • Running Track
  • Games Room

UPSIDE Living Floor Plans, Unit Sizes & Prices

Studio Apartments

AED 1,188,888

Size:
396 sqft – 568 sqft
Price up to:
AED 1,856,888
AED / sqft:
3,323

1 bedroom Apartments

AED 1,833,888

Size:
652 sqft
AED / sqft:
2,814

UPSIDE Living Payment Plan

12 Months Post Handover Paymen PlanPost-handover

  1. 30%

    On booking

  2. 35%

    Upon Handover

  3. 35%

    During 12 months Post Handover

Total: 100%

UPSIDE Living Brochure & Floor Plan PDF Downloads

UPSIDE Living, Frequently Asked Questions

What is UPSIDE Living?
UPSIDE Living is an off-plan development by SRG Holding in Business Bay, Dubai. It offers apartments from 396 sqft to 652 sqft, priced from AED 1,188,888. The project rises to 28 floors. 2 unit configurations are published with sizes and prices. Handover is scheduled for Q1 2023, with construction around 100% complete. A published payment plan is available. Listed amenities include state-of-the-art gymnasium, coworking spaces and private meeting rooms. The published service charge is 26 AED/sqft.
Where is UPSIDE Living located?
UPSIDE Living is located in Business Bay, Dubai, United Arab Emirates (coordinates 25.18540, 55.28989). The exact position is shown on the map on this page.
What is the price of UPSIDE Living?
Prices at UPSIDE Living start from AED 1,188,888 to AED 1,856,888 across 2 published unit configurations. Per-unit prices, sizes and AED per sqft are listed in the units section of this page.
Who is the developer of UPSIDE Living?
UPSIDE Living is developed by SRG Holding. All other off-plan projects by SRG Holding are listed on the developer page linked from this page.
When is the handover of UPSIDE Living?
Handover of UPSIDE Living is scheduled for Q1 2023, with construction starting Q4 2018. Construction is currently around 100% complete.
What is the payment plan for UPSIDE Living?
UPSIDE Living has one published payment plan. Each milestone and its percentage is shown in the payment plan timeline on this page.
What unit types are available at UPSIDE Living?
UPSIDE Living offers studio and 1-bedroom apartments, with sizes from 396 sqft to 652 sqft, across roughly 7 units.
Are floor plans available for UPSIDE Living?
Yes. Floor plans and unit layouts for UPSIDE Living are shown on this page, with a downloadable floor plan PDF where the developer has released one.
How can I download the UPSIDE Living brochure?
The UPSIDE Living brochure PDF published by SRG Holding is available from the downloads section on this page.
Is there a master plan for UPSIDE Living?
Yes. The UPSIDE Living master plan drawings published by SRG Holding are shown in full on this page and can be enlarged.
What amenities does UPSIDE Living have?
UPSIDE Living includes 9 published amenities, among them state-of-the-art gymnasium, coworking spaces, private meeting rooms, outdoor patios, landscaped gardens and pool & sun deck.
What is the service charge at UPSIDE Living?
The published service charge for UPSIDE Living is 26 AED/sqft. Service charges are set by the managing company and can change after handover.
Is UPSIDE Living furnished?
UPSIDE Living is delivered yes.
How do I book a unit at UPSIDE Living?
Units at UPSIDE Living are booked directly through SRG Holding or a registered broker. This page lists the released price list, unit sizes and payment milestones so you can compare before enquiring.

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